In-depth Interview

Description

WHAT IS
IT?

In-depth interviews are often conducted to seek expert opinions or gather detailed information from users of specific products/services. The idea is to allow for an unstructured or semi structured discussion where the interviewee, mostly an industry expert, provides a deep insight into his underlying motivations, beliefs, attitudes, and feelings on a specific topic.

Examples

POSSIBLE
APPLICATIONS

  • UAI Research
  • Customer Satisfaction Survey

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