Your One-Stop Solution for Strategic Insights!
Addison Research is a leading full-service research company servicing the Nicaraguan and Central American market. With over 15 years of experience, Addison Research is able to offer you the knowledge, history and resources to get your project completed correctly, on time and on budget. Our philosophy of full transparency allows you to view us as your trusted insights partner.
We offer the “Most Innovative & Cutting-Edge Research” by introducing First-to-Market research services such as the Online Consumer Panel, Consumer Omnibus, Syndicated Studies, and Online Qualitative Research that allows our clients to have a key competitive advantage over their competition.
Brand & Advertising Strategy
Knowing how your brand is perceived among the consumers, the qualities which are related to it, we can accurately form your brand image and apply the necessary marketing strategy.
Weather it is running Focus Groups, In-depth Interviews, Ethnographic Research, or Customer Insights Observations – our experts work closely with our clients to offer insights-driven research solutions.
Online Consumer Panel
Addison Research operates Nicaragua’s 1st and only Online Consumer Panel, Opinion Colectiva. Our panel has national representation and is the most convenient way to get relevant insights.
Product & Pricing Insights
We help you to develop new products, improve existing products, determine optimal price point for your products and maximize your product’s life and profitability.
To give our clients the competitive edge, we are equipped to conduct your research study through Online, CATI, CAPI, and PAPI. Our field management tools offer real-time metrics, campaign stats, shareable results.
Online Focus Groups
Online focus groups are a highly effective market research tool. Our clients love them. Our clients save time and reduce project costs while making it easier for participants and observers.
Customer Satisfaction & Loyalty Research
Research has shown that most companies lose 45% to 50% of their customers every five years. We identify the pain points and opportunities to help our clients create a better overall customer experience.
Central Location Testing
Whether it is recruiting for and running taste testing, package or product testing, or TV commercial sessions, our team can provide guidance and support at every stage of the development process.
Online Bulletin Boards
Online bulletin boards are an online discussion held over a set period of days, weeks, or months. They are excellent for eliciting more in-depth comments on complex issues.
Social & Opinion Research
Our methods help clients develop, implement and evaluate public opinion on social issues, public sector services, government policies, regional developments, and socioeconomic indicators.
Innovative Online Research
We enable data-driven and confident decision making for our clients by offering the “Most Innovative & Cutting-Edge Research” tools in the Nicaraguan market.
Eye tracking involves measuring where the respondents eye is focused or the motion of the eye as they evaluate your product, packaging, advertising, website, shelf space, etc.
Some of our clients
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