Gang Survey (Group Interview)

Description

WHAT IS
IT?

A moderated self-survey where respondents are invited to our facility and participate in topical discussions. The facility is modified to represent a real situation as per the need, often used to provide a sensory experience (look, feel, touch, and smell). Respondents experience the product/service and fill out their opinions in a structured survey. This methodology is highly effective in testing product concepts and developing a marketing strategy before new product launches.

Examples

POSSIBLE
APPLICATIONS

  • UAI Research
  • Concept & Product Test
  • Pricing test
  • Ads Pre-Test and and Post-Test
  • Social study

 If you would like to talk to us about your next research study

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