Customer Insight Observation

Description

WHAT IS
IT?

Gaining customer insights through observations is a simple yet highly effective way to gather critical information. By observing customer behaviours in a real life context, analysts use this technique to help businesses in building effective market strategies, optimising existing businesses, and addressing specific problems/issues.

Examples

POSSIBLE
APPLICATIONS

  • UAI Research
  • Customer Segmentation
  • Social study
  • Concept & Product Test
  • Ads Pre-Test and and Post-Test

 If you would like to talk to us about your next research study

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