Computer Assisted Telephone Interview

Description

WHAT IS
IT?

Addison Research has call centers in Nicaragua, Canada, and the US. CATI is a popular data collection tool which helps gather reliable information, with added benefit of cost effectiveness and swift operation. At Addison Research, we extensively utilise CATI to conduct research in limited timeframes and provide clients with high-quality output at reasonable costs. Clients across various industries such as banking, telecom, retail, insurance, automotive, have employed CATI facility to gather easy, quick information at economical prices.

Examples

POSSIBLE
APPLICATIONS

  • Customer retention program
  • Customer segmentation (profiling)
  • Customer satisfaction and loyalty measurement
  • Brand performance measurement
  • Communication evaluation and advertising effectiveness

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